As it becomes easier and easier for people to launch their own products it becomes harder and harder to sell from just a few images and text… Instead what many are starting to look for is the story, the real connection behind those products and services…it’s a classic features vs benefits with most landing pages, product pages relying upon the features.

Those who move towards story while showcasing the benefits will thrive in 2020 and beyond…here are some examples of what I mean and how you can start testing the same ideas.


Expert Secrets:…


Share your origin story without feeling awkward:…

Various video clips presented under fair use: